Meet the Team
Ruth Briggs
FOUNDER — Facial minimalist consultant
I’m Ruth, the founder of East London Aesthetics Co and a dedicated facial consultant. As a mother of two teenage girls and with over a decade of experience in the aesthetics industry, I’ve developed a unique approach to beauty that emphasises natural enhancement.
Over my 10-15 years as an aesthetic consultant, I noticed treatments often failed to preserve clients' individuality and natural beauty. This inspired me to champion a different approach, believing that aesthetics should empower people to age gracefully and confidently.
Working closely with practitioners, I found that many treatments didn’t align with how I would want to look if I were receiving them. Many people seemed content with not looking like themselves post-treatment, which I found troubling. To understand this better, I frequently asked clients, "If you could improve just a few things, what would they be?" Most wanted to look like fresher versions of themselves, yet this wasn’t being delivered.
This understanding drove me to explore alternatives to the overly augmented looks dominating the industry. I believed there was a better way, which led me to establish Natural Enhancement Aesthetics.
At our Hackney clinic, we work closely with each client to deliver results that feel authentic and celebrate their unique style. My goal is to help you age gracefully and feel your best - naturally.
Dr. Shaheena Bhaiji
Dr. Shaheena is a dedicated medical doctor with a passion for aesthetic medicine. Following her medical studies at King’s College London, she spent three years in the NHS honing her clinical skills and commitment to patient care. She holds a Level 7 Diploma in Facial Aesthetics from the esteemed Medical Aesthetics Training Academy on Harley Street.
Combining precision, creativity, and a personalised approach, Dr. Shaheena achieves subtle, sophisticated results that help her patients look and feel their best.
Dr. Luwaiza
Dr. Luwaiza is a medical doctor with a keen interest in aesthetics. After graduating from King’s College London, she spent over three years in the NHS, gaining extensive clinical experience and a strong foundation in patient care. She trained at a prestigious Harley Street academy, specialising in injectables and cosmetic dermatology.
With her blend of medical expertise and a refined artistic eye, Dr. Luwaiza delivers natural, elegant results that enhance her patients’ features while leaving them feeling confident and refreshed.